A creative’s work can get lost in the deep web. Creating a following and getting discovered is hard for an artist who doesn’t have a platform to share their work. There are a few ways to make your art more discoverable and to get the word out on social media — graphic designer and concept artist Rachid Lotf presents some below.
Make Sure Your Website Is Working for You
You can start by having a website or blog that is geared toward your creative business. Make sure to include links to your social media pages and make them stand out with colors, designs, or images from your work. You can also include your contact information so that you can easily be reached if someone wants to commission you for something new or about an opportunity for a show in their space.
To go from just a creative business to an actual business, it is important to set up all the parts of your website so that viewers can purchase your art and other products. You’ll want to create a strong online presence through your website and your social media channels, like Facebook and Instagram.
As you might imagine, there are many options when it comes to how you can set your site up, but , as DreamHost notes, one of the more popular ways is with WordPress because it’s easy to use and offers both free and paid versions.
Consider Creating a How-To Channel on YouTube
The Songstats Lab points out that YouTube has become one of the most popular spots for anybody in the creative field. Recently, it’s been shifting more towards educational videos rather than just entertainment videos. As part of this shift, there’s been an increase in how-to channels.
When you go to a YouTube channel, you’ll immediately notice a large banner displaying the channel’s name. This is the cover photo and is great for introducing your brand. You can make your cover photo as extravagant or minimal as you’d like, but just make sure that your brand is the focal point since it will be the first impression visitors have of you.
Having an eye-catching and memorable logo here will be great for helping viewers find you among their other subscriptions. Creating a well-designed logo for your business that makes a strong first impression helps build brand awareness and separates you from the competition. Instead of paying for logo design services, you can make a custom logo online to design an appealing and creative logo on your own. Simply choose a style and icon and add in any text you’ll need, and you’ll be able to view an assortment of logos and adjust their fonts and colors.
Go to the channels you’re trying to emulate and see how they’re produced. To get started, you’ll need a camera, even your iPhone/Android camera will work. You can also use high-quality webcams if you’re live streaming and a microphone, preferably external. You can use either natural or artificial lighting, as long as they’re bright enough. You’ll want a tripod to stabilize your camera or phone because even small shakes can be visible in a video, and video editing software.
The Business Side
When you’re ready to scale up your business by hiring employees and taking on outside investors, it’s a good idea to form a corporation. If you’re taking on investors, shares of a corporation are easier to transfer than LLC membership interests, while established investors tend to prefer the well-established and predictable structure of a corporation. You can avoid hefty lawyer fees by filing your LLC yourself or, as many people, you can use a formation service to do the job for you. As you research what it takes to complete the process, a helpful resource is the ZenBusiness page on starting a new business. States have different regulations around forming a corporation, so check the rules in your state before moving ahead.
And if you’re generating a lot of views from your YouTube channel, set up a Patreon option and offer unique and exclusive content for your paying viewers.
The arts and creative industries are becoming more globalized with new jobs opening up as technology becomes more advanced. With this shift, it is also becoming harder for creatives to stand out because there is a wider range of competition for them. But with a little work and a lot of imagination, it’s possible to break through the noise and find a following to share your fabulous work with.
Graphic designer and artist Rachid Lotf helps people relive their childhood, cherish their memories and enjoy their current life. Check out his offerings online or read more informative articles today!
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